Taglienti, Martina (A.A. 2024/2025) A generational sparkle shift: understanding ethical and symbolic attitudes toward natural vs. lab-grown diamonds. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 100. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Natural diamonds. Diamond mining. From India to Brazil, miners and exploitation. The de beers monopoly controversies. Blood diamonds and the new perception. How KPCs works and market implications. Lab-grown diamonds. Why did lab-grown diamonds arise. How lab-grown diamonds are created. The difference between natural diamonds and lab-grown diamonds. Environmental impact: natural vs lab-grown. Social and cultural perception of lab-grown diamonds. Diamonds’ market analysis. Historical overview. The price drop from 2022. Engagement ring and other jewellery. Strategies and positioning of companies. Future forecasts. Questionnaire findings. Methodology. General data. Preferences between natural diamond and lab-grown diamond. Preference curve with prices. Awareness and ethical sensitivity in choosing diamonds.

References

Bibliografia: pp. 92-100.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree program in Global Management and Politics, English language (LM-77)
Chair:	Luxury management
Thesis Supervisor:	Festa, Alberto
Thesis Co-Supervisor:	Pellegrino, Gianfranco
Academic Year:	2024/2025
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	08 Jan 2026 14:38
Last Modified:	08 Jan 2026 14:38
URI:	https://tesi.luiss.it/id/eprint/44635

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