Exploring hidden advertising in influencer marketing on social media
Brattas, Tonje Janita (A.A. 2024/2025) Exploring hidden advertising in influencer marketing on social media. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Deniz Lefkeli, pp. 72. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review. Social media influencers. Trust, transparency and sponsorship disclosure. The persuasion knowledge model (PKM) and perceived intent. Consumer differences in disclosure effects. Hypothesis development. The conceptual research model. Method. Research design. Pilot study. Manipulations. Operationalization of the study. Sampling. Data preparations. Results. General discussion.
References
Bibliografia: pp. 46-57.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Retail and service experience marketing |
| Thesis Supervisor: | Lefkeli, Deniz |
| Thesis Co-Supervisor: | Pozharliev, Rumen Ivaylov |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 Jan 2026 09:52 |
| Last Modified: | 15 Jan 2026 09:52 |
| URI: | https://tesi.luiss.it/id/eprint/44683 |
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