Tartaglia, Ludovica (A.A. 2024/2025) Traditional vs. non-traditional Disney live-action films: the role of nostalgia marketing in shaping online audience sentiment. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 77. [Master's Degree Thesis]

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Abstract/Index

The Disney remake phenomenon: strategic relevance and managerial implications. The Disney remake phenomenon: a branding and business strategy. Traditional vs. non-traditional remakes: two strategic approaches compared. Economic performance and media visibility. Audience polarization and online reactions. Strategic risks and opportunities for Disney management. Key stakeholders in the Disney remake ecosystem. Theory and literature review. Understanding film remakes in contemporary cinema. Theoretical foundations of nostalgia in media and marketing. Audience reception and online sentiment in the digital age. Towards an integrated perspective on remake and audience response. Research positioning. Results. Preliminary study overview. Descriptive statistics and hypothesis testing.

References

Bibliografia: pp. 65-69.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Digital marketing
Thesis Supervisor:	De Angelis, Matteo
Thesis Co-Supervisor:	Lefkeli, Deniz
Academic Year:	2024/2025
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	13 Feb 2026 14:17
Last Modified:	13 Feb 2026 14:17
URI:	https://tesi.luiss.it/id/eprint/44821

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