NBA brand management in the digital age: social media engagement strategies
Giordani, Andrea (A.A. 2024/2025) NBA brand management in the digital age: social media engagement strategies. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 100. [Master's Degree Thesis]
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Abstract/Index
Digital evolution of brand management in the sports sector. Evolution of brand management in the digital context. The strategic role of social media in sports marketing. The concept of brand engagement on social media. The digital evolution of the NBA brand. The NBA brand and its international positioning. NBA social media content strategies. Adaptation and personalization of NBA content for global markets. Empirical analysis of research findings. Detailed research methodology. Quantitative findings related to the first hypothesis. Quantitative findings related to the second hypothesis. Managerial implications and future research for NBA brand management.
References
Bibliografia: pp. 87-90. Sitografia: pp. 91-92.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Digital marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Pozharliev, Rumen Ivaylov |
| Academic Year: | 2024/2025 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 17 Feb 2026 08:39 |
| Last Modified: | 17 Feb 2026 08:39 |
| URI: | https://tesi.luiss.it/id/eprint/44842 |
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