The impact of player engagement strategies on microtransaction revenue in free-to-play (F2P) online games
Stranieri, Martino (A.A. 2024/2025) The impact of player engagement strategies on microtransaction revenue in free-to-play (F2P) online games. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 97. [Master's Degree Thesis]
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Abstract/Index
Background: free-to-play (F2P) online games and microtransactions. Research problem: the engagement-revenue paradox. Literature review. Player engagement in gaming: definitions and key theories. Microtransactions and consumer behavior in free-to-play games. The link between engagement and spending. Identified literature gaps. Conceptual framework. Engagement mechanics. Key variables. Hypotheses development. Methodology. Results. Interviews with Valorant community figures. Discussion. Reflections on “information power” in qualitative research.
References
Bibliografia: pp. 83-86.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing plan & markstrat simulation |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | De Angelis, Matteo |
| Academic Year: | 2024/2025 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 03 Mar 2026 08:30 |
| Last Modified: | 03 Mar 2026 08:30 |
| URI: | https://tesi.luiss.it/id/eprint/45025 |
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