Examining how podcast marketing shapes consumer behavior

Pesce, Andrea (A.A. 2024/2025) Examining how podcast marketing shapes consumer behavior. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 73. [Master's Degree Thesis]

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Abstract/Index

The role of podcasts in digital media. The new public media. Podcast and comprehension. Users’ motivation. Engaging consumers through digital content: the role of content marketing and native advertising. Content marketing. Native advertising. The empirical study.

References

Bibliografia: pp. 55-57. Sitografia: p. 58.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Product & brand management
Thesis Supervisor: Cardamone, Ernesto
Thesis Co-Supervisor: Serafini, Ludovica
Academic Year: 2024/2025
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 18 Mar 2026 16:06
Last Modified: 18 Mar 2026 16:06
URI: https://tesi.luiss.it/id/eprint/45172

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