When beauty meets the algorithm: defining ethical and responsible AI marketing through the case of Dove
Lillini, Tamara (A.A. 2024/2025) When beauty meets the algorithm: defining ethical and responsible AI marketing through the case of Dove. Tesi di Laurea in Language in advertising, Luiss Guido Carli, relatore Paolo Peverini, pp. 221. [Master's Degree Thesis]
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Abstract/Index
The representation of beauty in media and advertising. Artificial intelligence in marketing and visual communication. Introduction to the research question. Introduction to the methodology. What is the brandscape. Diachronic analysis. Synchronic analysis. Cultural sweep. Content and sentiment analysis with NVIVO.
References
Bibliografia: pp. 197-221.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Language in advertising |
| Thesis Supervisor: | Peverini, Paolo |
| Thesis Co-Supervisor: | D'Aniello, Alba |
| Academic Year: | 2024/2025 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 19 Mar 2026 09:21 |
| Last Modified: | 19 Mar 2026 09:21 |
| URI: | https://tesi.luiss.it/id/eprint/45187 |
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