Del Duca, Gabriele (A.A. 2024/2025) The impact of Japanese aesthetic concepts on consumer perception: an experimental study on mono no aware and Wabi-sabi. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 51. [Master's Degree Thesis]

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Abstract/Index

Theoretical foundations of cultural branding. The concept of cultural branding. Theoretical prospective of cultural branding. Cultural branding in global and cross-cultural contexts. Japanese cultural aesthetics and cross-cultural branding. Aesthetic foundations of Japanese culture. Key cultural constructs in Japanese branding. Cross-cultural difference between Japanese and Italian consumers. Empirical study: design, results and mediation analyses. Sample, design and procedure. Descriptive statistics and manipulation checks. Reliability analysis. Mediation analysis. General discussion.

References

Bibliografia: pp. 41-43.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Product & brand management
Thesis Supervisor:	Cardamone, Ernesto
Thesis Co-Supervisor:	Peverini, Paolo
Academic Year:	2024/2025
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	25 Mar 2026 13:53
Last Modified:	25 Mar 2026 13:53
URI:	https://tesi.luiss.it/id/eprint/45230

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