Traditional vs. AI-integrated advertising in the cosmetics and beauty industry: impact on brand perception, consumer trust and purchase intention
Siala, Oumaima (A.A. 2024/2025) Traditional vs. AI-integrated advertising in the cosmetics and beauty industry: impact on brand perception, consumer trust and purchase intention. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Deniz Lefkeli, pp. 65. [Master's Degree Thesis]
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Abstract/Index
Justification for the focus on the beauty industry. Literature review. Traditional advertising in the marketing industry. The evolution of artificial intelligence in marketing in general. A deeper dive into the use of AI in the beauty industry. consumers in the beauty industry: brand perception, consumer trust and purchase intention. research model & hypotheses. conceptual framework. hypotheses development. research methodology.
References
Bibliografia: pp. 61-65.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Consumer behavior |
| Thesis Supervisor: | Lefkeli, Deniz |
| Thesis Co-Supervisor: | Pelaez Martinez, Andrea |
| Academic Year: | 2024/2025 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 27 Mar 2026 15:02 |
| Last Modified: | 27 Mar 2026 15:02 |
| URI: | https://tesi.luiss.it/id/eprint/45311 |
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