Transparency vs algorithm: the new frontier of digital trust: an experimental study on human vs AI nudging in e-commerce
Cecchini, Silvia (A.A. 2024/2025) Transparency vs algorithm: the new frontier of digital trust: an experimental study on human vs AI nudging in e-commerce. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 62. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Theoretical background. Nudge theory and digital nudging. Artificial intelligence and digital nudging in decision-making contexts. Literature review. Identification of the theoretical gap. Experimental research. Methodological approach. Experimental results. General discussion and conclusions. Theoretical contributions. Managerial implications. Study limitations and suggestions for future research.
References
Bibliografia: pp. 60-62.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Behavioral economics and consumer decision making |
| Thesis Supervisor: | Sillari, Giacomo |
| Thesis Co-Supervisor: | Marzo, Francesca |
| Academic Year: | 2024/2025 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 04 Jun 2026 12:56 |
| Last Modified: | 04 Jun 2026 12:56 |
| URI: | https://tesi.luiss.it/id/eprint/46066 |
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