Resale as corporate strategy: bridging critical gaps and unlocking growth potential in the secondary luxury market: a call to action for maisons
Buonomo, Federico (A.A. 2024/2025) Resale as corporate strategy: bridging critical gaps and unlocking growth potential in the secondary luxury market: a call to action for maisons. Tesi di Laurea in Corporate governance, Luiss Guido Carli, relatore Giovanni Fiori, pp. 247. [Master's Degree Thesis]
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Abstract/Index
The secondary luxury market: market dimensions, drivers and disruptions. Why second-hand luxury is outpacing new sales: key market dynamics. Regional breakdown. Macroeconomic forces reshaping luxury resale. The new luxury buyer: what’s driving demand? How the second-hand luxury market works-and why it doesn’t (Yet). Who dominates the resale market? Players, models and market positions. Emergent market frictions in the second-hand luxury industry. Broader market-level risks and emerging threats (2025–2030). Brand authority vs. community-driven value in resale. Foundations of luxury brand authority & exclusivity. Community-driven value creation. Brand perception & customer trust in a fragmented resale ecosystem. Structuring, not controlling: a new paradigm for luxury resale. Shadow buyers in luxury retail: the challenge of bulk purchasing and cross-border arbitrage. Shadow buyers in luxury retail: the challenge of bulk purchasing and cross-border arbitrage. Tracking and enforcement: do current systems work? Managing resale: divergent outcomes in luxury brand strategy. Case study: Hermès. Case study: Micheal Kors. Triangulated analysis of luxury strategy and performance. Designing luxury’s next stage: a managed resale ecosystem. The first wave of luxury-resale partnerships. Toward brand-owned resale ecosystems. Time to appoint a chief resale officer!
References
Bibliografia: pp. 174-187.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree program in Corporate Finance, English language (LM-77) |
| Chair: | Corporate governance |
| Thesis Supervisor: | Fiori, Giovanni |
| Thesis Co-Supervisor: | Zattoni, Alessandro |
| Academic Year: | 2024/2025 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 25 Jun 2026 10:43 |
| Last Modified: | 25 Jun 2026 10:43 |
| URI: | https://tesi.luiss.it/id/eprint/46265 |
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