Darzhanova, Aiya (A.A. 2024/2025) Gen Z and organizational identity: how social media influences employee perception and alignment with company values: a case study of Sephora’s digital strategy. Tesi di Laurea in Organizational design, Luiss Guido Carli, relatore Cinzia Calluso, pp. 50. [Master's Degree Thesis]

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Abstract/Index

Literature review. Gen Z: expectations and values in the modern workplace. Organizational identity and value alignment. The role of social media in organizational communication. Theoretical framework: Social identity theory (SIT). Industry context: employer branding in the prestige beauty sector. Digital talent acquisition: the role of TikTok and Instagram. Methodology. Research strategy: qualitative single case study. Case selection: Sephora (LVMH group). Data collection and secondary sources. Data analysis procedure. Research quality and ethical integrity. Results: the case of Sephora. Analysis of Sephora’s digital strategy and corporate value. Social media narratives and employee engagement. Employee perception: analysis of public feedback and reviews. Comparison: corporate narrative vs. Employee reality. Discussion.

References

Bibliografia: pp. 43-48.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Organizational design
Thesis Supervisor:	Calluso, Cinzia
Thesis Co-Supervisor:	Homberg, Fabian Kurt Falk
Academic Year:	2024/2025
Session:	Extraordinary
Deposited by:	Alessandro Perfetti
Date Deposited:	16 Sep 2026 15:12
Last Modified:	16 Sep 2026 15:12
URI:	https://tesi.luiss.it/id/eprint/46836

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