L’evoluzione del marketing non convenzionale nell’era del web: i social network
Trupia, Ilaria (A.A. 2009/2010) L’evoluzione del marketing non convenzionale nell’era del web: i social network. Tesi di Laurea in Marketing strategico, LUISS Guido Carli, relatore Paolo Cellini, pp. 146. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Il percorso evolutivo del marketing. Il marketing non convenzionale. Il web marketing 2.0. I social network.
References
Bibliografia: pp. 140-146.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (84/S) |
| Chair: | Marketing strategico |
| Thesis Supervisor: | Cellini, Paolo |
| Thesis Co-Supervisor: | Cercola, Raffaele |
| Academic Year: | 2009/2010 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 Jun 2011 15:25 |
| Last Modified: | 19 May 2015 22:49 |
| URI: | https://tesi.luiss.it/id/eprint/4908 |
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