L’evoluzione del marketing non convenzionale nell’era del web: i social network

Trupia, Ilaria (A.A. 2009/2010) L’evoluzione del marketing non convenzionale nell’era del web: i social network. Tesi di Laurea in Marketing strategico, LUISS Guido Carli, relatore Paolo Cellini, pp. 146. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Il percorso evolutivo del marketing. Il marketing non convenzionale. Il web marketing 2.0. I social network.

References

Bibliografia: pp. 140-146.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Economics and Business Management (84/S)
Chair: Marketing strategico
Thesis Supervisor: Cellini, Paolo
Thesis Co-Supervisor: Cercola, Raffaele
Academic Year: 2009/2010
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 16 Jun 2011 15:25
Last Modified: 19 May 2015 22:49
URI: https://tesi.luiss.it/id/eprint/4908

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