Il rapporto tra cause related marketing e brand identity
Occhiuto, Fabiola (A.A. 2009/2010) Il rapporto tra cause related marketing e brand identity. Tesi di Laurea in Economia e tecnica della pubblicità, LUISS Guido Carli, relatore Alberto Pastore, pp. 122. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
La corporate social responsibility. Il cause related marketing. Le influenze del cause related marketing sulla brand identity. Caso aziendale AVON.
References
Bibliografia: pp. 120-122.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (84/S) |
| Chair: | Economia e tecnica della pubblicità |
| Thesis Supervisor: | Pastore, Alberto |
| Thesis Co-Supervisor: | Cercola, Raffaele |
| Academic Year: | 2009/2010 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 21 Jun 2011 14:37 |
| Last Modified: | 19 May 2015 22:50 |
| URI: | https://tesi.luiss.it/id/eprint/4994 |
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