Il rapporto tra cause related marketing e brand identity

Occhiuto, Fabiola (A.A. 2009/2010) Il rapporto tra cause related marketing e brand identity. Tesi di Laurea in Economia e tecnica della pubblicità, LUISS Guido Carli, relatore Alberto Pastore, pp. 122. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


La corporate social responsibility. Il cause related marketing. Le influenze del cause related marketing sulla brand identity. Caso aziendale AVON.


Bibliografia: pp. 120-122.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Economics and Business Management (84/S)
Chair: Economia e tecnica della pubblicità
Thesis Supervisor: Pastore, Alberto
Thesis Co-Supervisor: Cercola, Raffaele
Academic Year: 2009/2010
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 21 Jun 2011 14:37
Last Modified: 19 May 2015 22:50


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