Caratteristiche e motivi del passaparola: uno studio esplorativo sui commenti online dei consumatori
Cole, Chiara (A.A. 2009/2010) Caratteristiche e motivi del passaparola: uno studio esplorativo sui commenti online dei consumatori. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 135. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Il fenomeno passaparola. Metodologia. Discussione generale: la rilevanza del passaparola nel contesto di marketing.
References
Bibliografia: pp. 130-135.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (84/S) |
| Chair: | Consumer behavior |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Ibarra, Máximo |
| Academic Year: | 2009/2010 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 22 Jun 2011 16:05 |
| Last Modified: | 19 May 2015 22:50 |
| URI: | https://tesi.luiss.it/id/eprint/5051 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
