Web based CRM software (e-CRM) and a pratical application of CRM on-demand platform: Shell Italia Gas & Power
Rispo, Andrea Russell (A.A. 2009/2010) Web based CRM software (e-CRM) and a pratical application of CRM on-demand platform: Shell Italia Gas & Power. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 93. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The evolution of CRM. CRM AS a platform: the web-based application. A pratical application of CRM techniques: Shell Italia Gas & Power.
References
Bibliografia: pp. 89-93.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (84/S) |
| Chair: | Marketing management |
| Thesis Supervisor: | Marcati, Alberto |
| Thesis Co-Supervisor: | Caroli, Matteo Giuliano |
| Academic Year: | 2009/2010 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 23 Jun 2011 16:05 |
| Last Modified: | 06 Nov 2018 10:50 |
| URI: | https://tesi.luiss.it/id/eprint/5086 |
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