Corporate social responsibility and the role of marketing: case: comparison within the automotive industry
Concetti, Edoardo (A.A. 2009/2010) Corporate social responsibility and the role of marketing: case: comparison within the automotive industry. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 69. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Introduction of corporate social responsibility. Cause promotion initiative. Cause related marketing initiative. How to communicate the C S R. The role of marketing. The corporate social marketing. The social marketing. Green market. Briefly introduction of the automotive industry. Case: Volkswagen BlueMotion and BMW Efficient Dynamics.
References
Bibliografia: pp. 64-69.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (84/S) |
| Chair: | International marketing |
| Thesis Supervisor: | Quintano, Michele |
| Thesis Co-Supervisor: | Marcati, Alberto |
| Academic Year: | 2009/2010 |
| Session: | Autumn |
| Deposited by: | Maria Teresa Nisticò |
| Date Deposited: | 30 Jun 2011 15:36 |
| Last Modified: | 16 Oct 2018 08:00 |
| URI: | https://tesi.luiss.it/id/eprint/5183 |
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