La forza del brand: il caso Disney

Stocchi, Flavia (A.A. 2009/2010) La forza del brand: il caso Disney. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Luca Pirolo, pp. 86. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

La gestione della marca. La strategia di gestione del brand portfolio. Lo spettro delle relazioni di marca. Il caso Walt Disney Company.

References

Bibliografia: p. 86.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Business Administration (17)
Chair: Marketing
Thesis Supervisor: Pirolo, Luca
Academic Year: 2009/2010
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 04 Jul 2011 14:39
Last Modified: 19 May 2015 22:51
URI: https://tesi.luiss.it/id/eprint/5242

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