La forza del brand: il caso Disney
Stocchi, Flavia (A.A. 2009/2010) La forza del brand: il caso Disney. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Luca Pirolo, pp. 86. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
La gestione della marca. La strategia di gestione del brand portfolio. Lo spettro delle relazioni di marca. Il caso Walt Disney Company.
References
Bibliografia: p. 86.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Business Administration (17) |
| Chair: | Marketing |
| Thesis Supervisor: | Pirolo, Luca |
| Academic Year: | 2009/2010 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 04 Jul 2011 14:39 |
| Last Modified: | 19 May 2015 22:51 |
| URI: | https://tesi.luiss.it/id/eprint/5242 |
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