Organizational forms for new television-related services

Boccia, Martina (A.A. 2007/2008) Organizational forms for new television-related services. Tesi di Laurea in Management of innovation and IPR, LUISS Guido Carli, relatore Andrea Prencipe, pp. 81. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


To what extent does modularity affect the appropriate governance mode for innovation? The need for studying organizational forms for new television-related services. Managing innovation in system industries. Organizing for innovation. Theoretical framework. Research methodology. Case studies: ConnecTV; Interactive advertising on television; IDBC Foundation; Digital Television; i-Ads; RTL plus. Appendices: interviews.


Bibliografia: pp. 78-81.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, English language (84/S)
Chair: Management of innovation and IPR
Thesis Supervisor: Prencipe, Andrea
Thesis Co-Supervisor: Boccardelli, Paolo
Academic Year: 2007/2008
Session: Autumn
Deposited by: Users 485 not found.
Date Deposited: 05 Jul 2011 10:39
Last Modified: 19 May 2015 22:52


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