Organizational forms for new television-related services
Boccia, Martina (A.A. 2007/2008) Organizational forms for new television-related services. Tesi di Laurea in Management of innovation and IPR, LUISS Guido Carli, relatore Andrea Prencipe, pp. 81. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
To what extent does modularity affect the appropriate governance mode for innovation? The need for studying organizational forms for new television-related services. Managing innovation in system industries. Organizing for innovation. Theoretical framework. Research methodology. Case studies: ConnecTV; Interactive advertising on television; IDBC Foundation; Digital Television; i-Ads; RTL plus. Appendices: interviews.
References
Bibliografia: pp. 78-81.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (84/S) |
| Chair: | Management of innovation and IPR |
| Thesis Supervisor: | Prencipe, Andrea |
| Thesis Co-Supervisor: | Boccardelli, Paolo |
| Academic Year: | 2007/2008 |
| Session: | Autumn |
| Deposited by: | Users 485 not found. |
| Date Deposited: | 05 Jul 2011 10:39 |
| Last Modified: | 19 May 2015 22:52 |
| URI: | https://tesi.luiss.it/id/eprint/5279 |
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