Communication and marketing policies: the Chinese reality
Demartino, Mariano (A.A. 2008/2009) Communication and marketing policies: the Chinese reality. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 220. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The debate on international communication. China and its economical development: characteristics and problems. Communication in China: legislation. Tools used in a communication strategy. The advertising expenses. Advertising agencies. Chinese consumers and advertising. Case study: communication and marketing strategies for a new company.
References
Bibliografia e sitografia: pp. 216-220.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (84/S) |
| Chair: | International marketing |
| Thesis Supervisor: | Quintano, Michele |
| Thesis Co-Supervisor: | Marcati, Alberto |
| Academic Year: | 2008/2009 |
| Session: | Summer |
| Deposited by: | Chiara Annulli |
| Date Deposited: | 18 Jul 2011 13:52 |
| Last Modified: | 16 Oct 2018 08:03 |
| URI: | https://tesi.luiss.it/id/eprint/5709 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
