Consumer purchase intention on luxury leather bag: application of TPB on Italy & China
Wu, Shimin (A.A. 2008/2009) Consumer purchase intention on luxury leather bag: application of TPB on Italy & China. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 49. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Research background. Theoretical framework. Hypothesis development. Research methodology. Result analysis and hypothesis testing. Discussion and implications. Limitations and suggestion for future research.
References
Bibliografia: pp. 36-37.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (84/S) |
| Chair: | Marketing management |
| Thesis Supervisor: | Marcati, Alberto |
| Thesis Co-Supervisor: | Boccardelli, Paolo |
| Academic Year: | 2008/2009 |
| Session: | Summer |
| Deposited by: | Chiara Annulli |
| Date Deposited: | 19 Jul 2011 13:15 |
| Last Modified: | 19 May 2015 22:54 |
| URI: | https://tesi.luiss.it/id/eprint/5732 |
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