An estimation of the technology acceptance model and usage intensity on online social networks: the LUISS students case

Iovino, Paola (A.A. 2010/2011) An estimation of the technology acceptance model and usage intensity on online social networks: the LUISS students case. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 78. [Bachelor's Degree Thesis]

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Abstract/Index

Research problem. Online social networks. Theoretical framework. Methodology.

References

Bibliografia: pp. 75-78.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, english language (28)
Chair: Marketing
Thesis Supervisor: Marcati, Alberto
Academic Year: 2010/2011
Session: Summer
Deposited by: Maria Teresa Nisticò
Date Deposited: 19 Sep 2011 18:56
Last Modified: 30 Oct 2018 10:51
URI: https://tesi.luiss.it/id/eprint/6080

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