An estimation of the technology acceptance model and usage intensity on online social networks: the LUISS students case
Iovino, Paola (A.A. 2010/2011) An estimation of the technology acceptance model and usage intensity on online social networks: the LUISS students case. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 78. [Bachelor's Degree Thesis]
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Abstract/Index
Research problem. Online social networks. Theoretical framework. Methodology.
References
Bibliografia: pp. 75-78.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (28) |
| Chair: | Marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Academic Year: | 2010/2011 |
| Session: | Summer |
| Deposited by: | Maria Teresa Nisticò |
| Date Deposited: | 19 Sep 2011 18:56 |
| Last Modified: | 30 Oct 2018 10:51 |
| URI: | https://tesi.luiss.it/id/eprint/6080 |
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