Service as customer experience: the McDonald’s case

Del Prete, Raffaella (A.A. 2010/2011) Service as customer experience: the McDonald’s case. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 35. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.


Theory background. The customer experience as a way of creating customer value. The McDonald’s case. The McDonald’s development Italy, inc.


Bibliografia: p. 35.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (28)
Chair: Marketing
Thesis Supervisor: Marcati, Alberto
Academic Year: 2010/2011
Session: Autumn
Deposited by: Maria Teresa Nisticò
Date Deposited: 17 Jan 2012 19:58
Last Modified: 30 Oct 2018 10:54


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