Service as customer experience: the McDonald’s case
Del Prete, Raffaella (A.A. 2010/2011) Service as customer experience: the McDonald’s case. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 35. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Theory background. The customer experience as a way of creating customer value. The McDonald’s case. The McDonald’s development Italy, inc.
References
Bibliografia: p. 35.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (28) |
| Chair: | Marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Academic Year: | 2010/2011 |
| Session: | Autumn |
| Deposited by: | Maria Teresa Nisticò |
| Date Deposited: | 17 Jan 2012 19:58 |
| Last Modified: | 30 Oct 2018 10:54 |
| URI: | https://tesi.luiss.it/id/eprint/6622 |
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