The strategic importance of retail for the business performance and the brand as an asset: focusing on the Chinese luxury market potentials: the Salvatore Ferragamo case

Baravelli, Giulia (A.A. 2010/2011) The strategic importance of retail for the business performance and the brand as an asset: focusing on the Chinese luxury market potentials: the Salvatore Ferragamo case. Tesi di Laurea in Fashion management, LUISS Guido Carli, relatore Carlo Fei, pp. 156. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Background information. Introducing the retail concept. The strategic importance of retail. Retailing in the Chinese luxury market. China’s luxury market overview. Understanding the Chinese luxury costumers. Luxury retailing in China. The Salvatore Ferragamo case. Salvatore Ferragamo: company overview. Salvatore Ferragamo retail strategy in China.

References

Bibliografia: pp. 153-156.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (LM-77)
Chair: Fashion management
Thesis Supervisor: Fei, Carlo
Thesis Co-Supervisor: Caroli, Matteo Giuliano
Academic Year: 2010/2011
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 13 Feb 2012 14:24
Last Modified: 19 May 2015 23:03
URI: https://tesi.luiss.it/id/eprint/6888

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