The strategic importance of retail for the business performance and the brand as an asset: focusing on the Chinese luxury market potentials: the Salvatore Ferragamo case
Baravelli, Giulia (A.A. 2010/2011) The strategic importance of retail for the business performance and the brand as an asset: focusing on the Chinese luxury market potentials: the Salvatore Ferragamo case. Tesi di Laurea in Fashion management, LUISS Guido Carli, relatore Carlo Fei, pp. 156. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Background information. Introducing the retail concept. The strategic importance of retail. Retailing in the Chinese luxury market. China’s luxury market overview. Understanding the Chinese luxury costumers. Luxury retailing in China. The Salvatore Ferragamo case. Salvatore Ferragamo: company overview. Salvatore Ferragamo retail strategy in China.
References
Bibliografia: pp. 153-156.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | Fashion management |
| Thesis Supervisor: | Fei, Carlo |
| Thesis Co-Supervisor: | Caroli, Matteo Giuliano |
| Academic Year: | 2010/2011 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 13 Feb 2012 14:24 |
| Last Modified: | 19 May 2015 23:03 |
| URI: | https://tesi.luiss.it/id/eprint/6888 |
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