Manufacturing outsourcing from China: luxury companies facing the trade-off between the ROI increasing and the risk of brand value decreasing
Morgillo, Rosa (A.A. 2010/2011) Manufacturing outsourcing from China: luxury companies facing the trade-off between the ROI increasing and the risk of brand value decreasing. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 127. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Specificities of the luxury industry. Strategic brand management for luxury companies. Product manufacturing outsourcing from China. Facing the trade-off between the ROI increasing and the risk of brand value decreasing. Company case study.
References
Bibliografia: pp. 123-127.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | Marketing management |
| Thesis Supervisor: | Marcati, Alberto |
| Thesis Co-Supervisor: | Boccardelli, Paolo |
| Academic Year: | 2010/2011 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 13 Feb 2012 15:42 |
| Last Modified: | 06 Nov 2018 11:03 |
| URI: | https://tesi.luiss.it/id/eprint/6906 |
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