Innovative tools in communication: the Guerrilla marketing: the Novartis case
Cancedda, Valentina (A.A. 2010/2011) Innovative tools in communication: the Guerrilla marketing: the Novartis case. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 142. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
From conventional to unconventional marketing. The Guerrilla marketing. The Guerrilla marketing paradox: how the Levinson's perspective has changed. The Novartis case: postcards from the world.
References
Bibliografia: pp. 138-142.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Quintano, Michele |
| Thesis Co-Supervisor: | Gregori, Gian Luca |
| Academic Year: | 2010/2011 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 17 Feb 2012 13:57 |
| Last Modified: | 16 Oct 2018 08:07 |
| URI: | https://tesi.luiss.it/id/eprint/7024 |
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