Viral marketing as a possible response to the crisis of traditional advertising
Valenti, Vittoria (A.A. 2010/2011) Viral marketing as a possible response to the crisis of traditional advertising. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 146. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The world has changed: what is marketing waiting for? What is viral marketing? Fundamental elements of viral marketing. How to make your virus spread. Old Spice case study.
References
Bibliografia: pp. 136-146.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Quintano, Michele |
| Thesis Co-Supervisor: | Ibarra, Máximo |
| Academic Year: | 2010/2011 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 17 Feb 2012 15:15 |
| Last Modified: | 19 May 2015 23:04 |
| URI: | https://tesi.luiss.it/id/eprint/7036 |
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