Media strategy of a SME of excellence

Seminara, Eleonora Maria (A.A. 2010/2011) Media strategy of a SME of excellence. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 94. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

The brand. Brand communication. Case study: Dallara.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77)
Chair: International marketing
Thesis Supervisor: Quintano, Michele
Thesis Co-Supervisor: Gregori, Gian Luca
Academic Year: 2010/2011
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 05 Mar 2012 11:04
Last Modified: 19 May 2015 23:06
URI: https://tesi.luiss.it/id/eprint/7271

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