A study on customer adoption of mobile payment: bridging between expectations and reality
Rossi, Michela (A.A. 2010/2011) A study on customer adoption of mobile payment: bridging between expectations and reality. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 142. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Adoption and diffusion of innovations theory. The mobile payment innovation. Explaining customer adoption of mobile payment: a user-centric enhanced theory. An empirical study on customer adoption of mobile remote payment services: testing usability of semplifica services by Poste Mobile.
References
Bibliografia: pp. 139-142.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | Marketing management |
| Thesis Supervisor: | Marcati, Alberto |
| Thesis Co-Supervisor: | Peluso, Alessandro Maria |
| Academic Year: | 2010/2011 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 Mar 2012 15:37 |
| Last Modified: | 19 May 2015 23:07 |
| URI: | https://tesi.luiss.it/id/eprint/7385 |
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