Rebranding and repositioning a global power brand: Accenture case study
Di Cesare, Barbara (A.A. 2010/2011) Rebranding and repositioning a global power brand: Accenture case study. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Peter H. Leeflang, pp. 124. [Master's Degree Thesis]
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Abstract/Index
Exploring how B2B firms build corporate brands. How brands create value in B2B. Rescuing the essence of brands for B2B. How marketing can drive a new growth agenda for consulting firms in B2B. Implementing branding strategies in B2B. Strategic brand management: accenture case study. Business process outsourcing: Accenture learning services. Theoretical implications. Future research.
References
Bibliografia: pp. 116-124.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | Marketing management |
| Thesis Supervisor: | Leeflang, Peter H. |
| Thesis Co-Supervisor: | Romani, Simona |
| Academic Year: | 2010/2011 |
| Session: | Extraordinary |
| Deposited by: | Maria Teresa Nisticò |
| Date Deposited: | 03 May 2012 16:32 |
| Last Modified: | 06 Nov 2018 11:12 |
| URI: | https://tesi.luiss.it/id/eprint/7463 |
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