From search engines to sales a feature analysis of 3 major group-buying websites operating in it: Groupon, Groupalia & Letsbonus: an assessment of the effectiveness of their Seo & Webs usability
Bencini, Claudia (A.A. 2010/2011) From search engines to sales a feature analysis of 3 major group-buying websites operating in it: Groupon, Groupalia & Letsbonus: an assessment of the effectiveness of their Seo & Webs usability. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 148. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Group-buying. Methods and results. Search engine optimization and website usability. Analysis.
References
Bibliografia: pp. 142-148.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | Marketing management |
| Thesis Supervisor: | Marcati, Alberto |
| Thesis Co-Supervisor: | Romani, Simona |
| Academic Year: | 2010/2011 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 06 Jun 2012 18:00 |
| Last Modified: | 19 May 2015 23:09 |
| URI: | https://tesi.luiss.it/id/eprint/7736 |
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