Brand engagement e brand love: applicazione nel marketing musicale

Sgarlata, Jessica (A.A. 2010/2011) Brand engagement e brand love: applicazione nel marketing musicale. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 65. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.


La teoria del brand engagement & del brand love. Brand e brand engagement. Brand love e iconic brand. Applicazioni nel marketing musicale. Case study: Lady Gaga. Lady Gaga, nuova icona del ventunesimo secolo.


Bibliografia: pp. 63-65.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (17)
Chair: Marketing
Thesis Supervisor: Marcati, Alberto
Academic Year: 2010/2011
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 28 Jun 2012 15:22
Last Modified: 19 May 2015 23:11


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