Brand engagement e brand love: applicazione nel marketing musicale
Sgarlata, Jessica (A.A. 2010/2011) Brand engagement e brand love: applicazione nel marketing musicale. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 65. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
La teoria del brand engagement & del brand love. Brand e brand engagement. Brand love e iconic brand. Applicazioni nel marketing musicale. Case study: Lady Gaga. Lady Gaga, nuova icona del ventunesimo secolo.
References
Bibliografia: pp. 63-65.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (17) |
| Chair: | Marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Academic Year: | 2010/2011 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 28 Jun 2012 15:22 |
| Last Modified: | 19 May 2015 23:11 |
| URI: | https://tesi.luiss.it/id/eprint/7899 |
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