Marketing strategies for luxury goods: LVMH experience in China
Lupi, Riccardo (A.A. 2010/2011) Marketing strategies for luxury goods: LVMH experience in China. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 113. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The luxury industry: facts and trends. China country profile. Luxury in China: market opportunities and potential. Louis Vuitton Moet Hennessy: the luxury world leader.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Quintano, Michele |
| Thesis Co-Supervisor: | Festa, Alberto |
| Academic Year: | 2010/2011 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Jul 2012 15:19 |
| Last Modified: | 19 May 2015 23:11 |
| URI: | https://tesi.luiss.it/id/eprint/7993 |
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