Customer satisfaction and retention in the luxury retail industry: the Louis Vuitton case

Fratesi, Paolo (A.A. 2010/2011) Customer satisfaction and retention in the luxury retail industry: the Louis Vuitton case. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 121. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Origins of customer satisfaction. Contemporary global luxury industry. Relational marketing. Case study: Louis Vuitton.

References

Bibliografia: pp. 114-121.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77)
Chair: International marketing
Thesis Supervisor: Quintano, Michele
Thesis Co-Supervisor: Fei, Carlo
Academic Year: 2010/2011
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 23 Jul 2012 15:34
Last Modified: 19 May 2015 23:12
URI: https://tesi.luiss.it/id/eprint/8006

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