Realizing the mass market’s full potential in fast developing countries: the dynamic adaptation of Perfetti Van Melle in Bangladesh
Bunkheila, Luca (A.A. 2011/2012) Realizing the mass market’s full potential in fast developing countries: the dynamic adaptation of Perfetti Van Melle in Bangladesh. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 98. [Master's Degree Thesis]
![[img]](http://tesi.luiss.it/style/images/fileicons/application_pdf.png) |
PDF (Full text)
Restricted to Registered users only Download (2MB) | Request a copy |
|
PDF (Sintesi)
Restricted to Registered users only Download (365kB) | Request a copy |
Abstract/Index
Building a long-term approach towards fast developing countries. A successful case: Perfetti Van Melle in Bangladesh.
References
Bibliografia: pp. 95-98.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Quintano, Michele |
| Thesis Co-Supervisor: | Muscio, Alessandro |
| Academic Year: | 2011/2012 |
| Session: | Summer |
| Uncontrolled Keywords: | Emerging countries. Adaptation. Mass market. Marketing strategy. |
| Deposited by: | Maria Teresa Nisticò |
| Date Deposited: | 30 Aug 2012 15:29 |
| Last Modified: | 19 May 2015 23:13 |
| URI: | https://tesi.luiss.it/id/eprint/8151 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
