Impression management: funzione strategico–promozionale nel business musicale
Grande, Daniele (A.A. 2011/2012) Impression management: funzione strategico–promozionale nel business musicale. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 79. [Bachelor's Degree Thesis]
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Abstract/Index
Marketing e social network: questione di strategia. Impression management: un approccio generale. L’impression management nell’ottica del business musicale. Un’analisi empirica sul mercato musicale.
References
Bibliografia: pp. 78-79.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Academic Year: | 2011/2012 |
| Session: | Summer |
| Deposited by: | Maria Teresa Nisticò |
| Date Deposited: | 03 Sep 2012 16:33 |
| Last Modified: | 19 May 2015 23:13 |
| URI: | https://tesi.luiss.it/id/eprint/8195 |
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