Impression management: funzione strategico–promozionale nel business musicale

Grande, Daniele (A.A. 2011/2012) Impression management: funzione strategico–promozionale nel business musicale. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 79. [Bachelor's Degree Thesis]

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Abstract/Index

Marketing e social network: questione di strategia. Impression management: un approccio generale. L’impression management nell’ottica del business musicale. Un’analisi empirica sul mercato musicale.

References

Bibliografia: pp. 78-79.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair: Marketing
Thesis Supervisor: Marcati, Alberto
Academic Year: 2011/2012
Session: Summer
Deposited by: Maria Teresa Nisticò
Date Deposited: 03 Sep 2012 16:33
Last Modified: 19 May 2015 23:13
URI: https://tesi.luiss.it/id/eprint/8195

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