La valorizzazione del brand attraverso il co-marketing: la partnership A.S. Roma Walt Disney
Trovato, Walter Alessandro (A.A. 2011/2012) La valorizzazione del brand attraverso il co-marketing: la partnership A.S. Roma Walt Disney. Tesi di Laurea in Gestione del prodotto e della marca, LUISS Guido Carli, relatore Andrea Palma, pp. 156. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Le strategie di co-marketing. Marketing e co-marketing sportive. Caso studio: il co-marketing Walt Disney e A.S. Roma.
References
Bibliografia: pp. 140-156.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77) |
| Chair: | Gestione del prodotto e della marca |
| Thesis Supervisor: | Palma, Andrea |
| Thesis Co-Supervisor: | Peluso, Alessandro Maria |
| Academic Year: | 2011/2012 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 17 Sep 2012 12:00 |
| Last Modified: | 19 May 2015 23:14 |
| URI: | https://tesi.luiss.it/id/eprint/8298 |
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