The influence of social media in the marketing activities: focus on viral marketing
Pavoncello, Andrea (A.A. 2011/2012) The influence of social media in the marketing activities: focus on viral marketing. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 115. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Theorethical background. Viral marketing and the power of the web. Platforms of viral marketing. Platforms of viral marketing. Outcomes, conclusions and a final personal reflection.
References
Bibliografia: pp. 112-115.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Quintano, Michele |
| Thesis Co-Supervisor: | Peluso, Alessandro Maria |
| Academic Year: | 2011/2012 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 20 Sep 2012 15:05 |
| Last Modified: | 19 May 2015 23:14 |
| URI: | https://tesi.luiss.it/id/eprint/8316 |
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