Study on Chinese customers' preference of online luxury shopping

Zhong, Qinglin (A.A. 2011/2012) Study on Chinese customers' preference of online luxury shopping. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 72. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Literature review. Study design of online luxury shopping in China. Data analysis and suggestion.

References

Bibliografia: pp. 70-72.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77)
Chair: International marketing
Thesis Supervisor: Quintano, Michele
Thesis Co-Supervisor: Fei, Carlo
Academic Year: 2011/2012
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 24 Sep 2012 15:55
Last Modified: 19 May 2015 23:15
URI: https://tesi.luiss.it/id/eprint/8337

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