La dimensione creativa del product placement cinematografico

Sellitri, Simonetta (A.A. 2011/2012) La dimensione creativa del product placement cinematografico. Tesi di Laurea in Linguaggi e mercati dell'audiovisivo, LUISS Guido Carli, relatore Dario Edoardo Viganò, pp. 149. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


Il product placement e le sue tipologie. La dimensione commerciale del product placement. La dimensione creativa del product placement. L’efficacia del product placement.


Bibliografia: pp. 139-149.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Government Studies and Public Communication (LM-62)
Chair: Linguaggi e mercati dell'audiovisivo
Thesis Supervisor: Viganò, Dario Edoardo
Thesis Co-Supervisor: Sorice, Michele
Academic Year: 2011/2012
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 17 Dec 2012 16:14
Last Modified: 19 May 2015 23:19


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