La dimensione creativa del product placement cinematografico
Sellitri, Simonetta (A.A. 2011/2012) La dimensione creativa del product placement cinematografico. Tesi di Laurea in Linguaggi e mercati dell'audiovisivo, LUISS Guido Carli, relatore Dario Edoardo Viganò, pp. 149. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Il product placement e le sue tipologie. La dimensione commerciale del product placement. La dimensione creativa del product placement. L’efficacia del product placement.
References
Bibliografia: pp. 139-149.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Government Studies and Public Communication (LM-62) |
| Chair: | Linguaggi e mercati dell'audiovisivo |
| Thesis Supervisor: | Viganò, Dario Edoardo |
| Thesis Co-Supervisor: | Sorice, Michele |
| Academic Year: | 2011/2012 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 17 Dec 2012 16:14 |
| Last Modified: | 19 May 2015 23:19 |
| URI: | https://tesi.luiss.it/id/eprint/8828 |
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